*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below.
Q and A with Jen, Green Bay, Wisconsin
“You can do what you set your mind to. Everything takes work, and learning is a constant part of life. If your dream is to one day own a business that makes money, you need to make sure you have all the skills and knowledge to make that happen.”
Q: What are you passionate about?
A: In a few words, my passions are my family (including my collies and cat), my business, and flyball. I own Candy Social Media. I am a digital marketer helping real estate agents and mortgage brokers generate exclusive prequalified leads. I also offer social media management, social media strategy, and social media marketing and consulting. My main focus, however, is on generating leads for real estate agents.
I found this passion when I realized that my previous passion for technology simply wasn’t there anymore. I felt the fire burning out. Back in 2003, I was overwhelmed with technology, and I was excited to help people. I finished my degree in network security from the local technical college. I was president of the computer science club there for two years while attending college. I really enjoyed being in charge of the club, and I enjoyed the extra responsibilities involved of being president. I moved on to get my bachelor’s degree in business management. I enjoyed learning about business management. I yearned to be in front of technology. I couldn’t wait to get my hands on it and learn more about it. From 2007, I have worked in the technology field in various roles from being level 1 support to network administrator. All of these required some sort of certification requiring me to renew it every three years. As if spending 10k on my education wasn’t enough, Corporate America wanted me to spend another $500 to $10,000 dollars to show that I know my stuff.
Pictured: Jen and her collie, Candy.
I was tired of not being recognized for my knowledge and education that I worked hard for. I wasn’t able to move up in management positions because of my lack of certification. One day, the job that I enjoyed required the support team to learn to programme of C++ or C#. I knew that it was too detailed for me to do. I quit my job and decided that I wanted to work for myself. I wanted a career change.
I saw this 9-5 killer ad on Facebook. I signed up for the webinar. I didn’t have the money to pay for the course, but I talked with other people who joined the course. It changed their lives, and they were able to make a living. The business involved creating websites that focused on Search Engine Optimization (SEO). SEO is difficult to keep up with because of the fact that almost every second, it’s changing. By the time I finally knew what I was doing, something new came out. I tried that for about 6 months. It didn’t work out. I went back to work for someone else at a college. The people there showed me that I didn’t have a passion for helping people in technology. I was reminded that I didn’t want to work for someone else. I wanted to make myself money; I did not want to make money for someone else. I saw another ad for a social media manager. People pay you to play on Facebook, Twitter, Instagram, et cetera. I spent the last year learning about how to engage, the software required, the content required, et cetera. This is all great, but you aren’t making money from your knowledge. It’s an expensive hobby. From there, I signed up for one more class of how to prospect your clients and reaching out to our potential clients. Then I jumped in!
Up until about October, I was friends with a digital marketer who was looking for different people to complete his challenges. I signed up for his challenge and immediately was blown away. The first thing I learned was sales. I learned about how to get the clients. And from October, I have been able to gain the knowledge and confidence for me to put myself out there connecting with real estate agents and mortgage brokers. I was too scared to reach out to clients. I thought if I friended them on Facebook and made nice with them and offering them advice about social media, they will ask me to be their social media manager. Nope. This isn’t the way things work. You have to put yourself out there constantly to make yourself known. I have reached out more to potential clients in the past three days than I have in the past year.
Outside of business, I am passionate about health and pets! I have three collies and one cat. My company is named after my dog, Candy. Candy is a 14-month-old border collie who gets to travel the country with me (attending flyball seminars and tournaments). Flyball is the past time passion that I enjoy doing when I am not working. It’s something that makes me happy. I was able to train Candy from my past experience training with Gunner. Gunner is a 2-year-old border collie who knows flyball, but he seems to have a jock mentality [laughs].
Q: How has your past experience shaped you?
A: All of my past experiences and education and personality really helped to develop who I am today. The motivation and ambition have to be there every day. Also, never let your disability get in the way of your dreams! I have a stuttering disability and rather than hiding behind it, I use it to my advantage to work harder! I am sacrificing time being spent on training my dogs and time with my boyfriend, but in the end, I am putting time into my company, which means that I am putting time into myself. I am finally living the life that I want to without having to worry about paying those bills or worrying about my cell phone bill being cut off! And it’s nice knowing that if I need an extra day off, I don’t have to call my boss hoping that she or he will give me the time off.
Q: What would you like others to learn from your story?
A: You can do what you set your mind to. Everything takes work, and learning is a constant part of life. If your dream is to one day own a business that makes money, you need to make sure you have all the skills and knowledge needed to make that happen. If you would like to do what I do, you will also need the right software. It is also important to have the capital to put into your business. I worked a part-time job to have money to put into my business.
Also, always make time for those who matter in your life.
Happy Holidays from my family to yours!
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