“…when you have a “why” that’s greater than yourself, you will do anything to see it succeed.”
Q: What are you passionate about?
A: I’m passionate about helping pregnant women and new mamas journey confidently into motherhood. That’s why I started my blog, WhatAboutMamas.com. There, I share everything I dig up from women’s health and wellness experts on the end of pregnancy, delivery, and the postpartum period. I also am sharing my REAL journey as a new mom so other women don’t feel so alone. Especially when comparing themselves to the Instagram models who live in perfect, clean houses.
Along with my website, I am planning a series of motherhood self-care retreats in Minneapolis. The first one will be in October of 2021. Women are flying in from around the country to join the event. But it’s also going to be a great way to connect as a local community. Anyone who is a mom knows how isolating the experience can be and how hard it is to prioritize me-time and meeting your own needs at times. This event is giving current and future moms that excuse to get out of the house and meet other women who understand their experience. There will be plenty of pampering involved, too!
My last project is a self-paced online video course I’m developing for pregnant women and new mothers called Journey Confidently Into Motherhood. It will cover all the topics about the postpartum period I wish I knew about before I became a mom. As women, we spend so much time working on the baby registry and preparing for labor, we forget to prepare ourselves for the 4th trimester. And the ironic part is, that’s when women need the most support and resources of all. So this course aims to arm women with everything they need from mental health support to understanding their physical recovery, mom guilt, and so much more.
Q: What were your younger years like?
A: It’s funny because I come from a family of entrepreneurs, yet I never wanted to be one myself. I saw both my parents working so hard and such long hours, I never wanted that for my life. But now that I found something I’m so passionate about, I understand why. I have worked in advertising as a professional writer for almost 10 years and I run the blog on nights and weekends, so it’s a lot. But when you have a “why” that’s greater than yourself, you will do anything to see it succeed.
Q: What is something valuable you’d like others to know?
A: I’ve learned a lot in the past year about how to prioritize my own needs as a mother. Even though you still have the same number of hours in the day and way more to do once you become a mom, you still have all the same wants and needs as you did before. So, something has to give. The sooner you accept the fact that your house isn’t going to be neat and clean all the time, or you aren’t always going to have the energy to prepare three home-cooked meals a day, the better off you’ll be.
I also want women to know your body will physically change during the process of pregnancy and childbirth and that is ok! Instead of posting “bounce back” pix on Instagram, we need to normalize this natural and beautiful evolution of our bodies, while celebrating their power and strength.
Q:What does feminism mean to you?
A: True, real gender equality. I hate the phrase “girl/lady boss.” Let’s just say boss. I’d much rather just be a badass woman than have a parade about out the fact that I’m badass woman like that’s supposed to be unique or special. All women are badasses.
I do believe women are finally learning to support each other more versus competing and tearing each other down with judgement. And that makes me happy.
MORE FROM BRENNA: Feel free to follow me on Instagram or Facebook, to stay up to date with the latest developments for What About Mamas!
“When you learn to manage your mind, you can do anything!”
Q: What are you passionate about?
A: I’m passionate about being authentic, showing up as myself, and sharing that with people. I love showing people how to use their own authenticity in business. It’s what I believe to be the secret to success. Overcoming all the limiting beliefs that are keeping people from showing up as their authentic self! I’m also passionate about meditation and learning. It’s how we keep a balanced life filled with purpose and excitement. I’m currently working on helping entrepreneurs build and scale their businesses so they can help their people in powerful ways!
Q: What were your younger years like?
A: I grew up in the DC-metro area. I was one of a handful of Jewish kids and struggled with feeling like I didn’t fit in. I went to Syracuse for my undergrad education and NYU for grad school. I studied social work and have always wanted to help others. I burnt out quickly in social work and broke into the fitness world. I started my first business at age 24, as a private 1:1 trainer. In 2010, I opened my first yoga studio, and opened my second in 2014. All of these experiences have led me to where I am today, helping others with their businesses.
Q: What is something valuable you’d like others to know?
A: The most valuable thing I have learned is the power of your thoughts. How they create every result you have. That when you learn to manage your mind, you can do anything!
Q:What does feminism mean to you?
A: Feminism is standing for women’s rights and women leaders. Showing up as an example for other women.
MORE FROM RACHEL: I currently live in Atlanta, Georgia, with my two kids and three stepkids and my amazing husband.
“To fail simply means, to me, first attempt in learning.”
Q: What are you passionate about?
A: I have found myself with a great passion for the beauty industry and making others feel more confident in themselves. Especially with semipermanent makeup for the ladies who have lost their eyebrows over time; some of the reactions after treatment truly are amazing and make it worth while. During the pandemic and my business being hit drastically, I then started a few other projects to keep myself busy, but to also connect with other women. I started a Facebook group for women wanting to grow in their careers or run their own business to connect and network. There are a few groups online already; however, I found them filled with a lot of spam and very hard to find value in most of the posts. So, I set out to fill the group with educational posts. My aim was to inspire, motivate, and educate. Around this same idea, I have also cowritten a book, which is due to release in May/June [soon!]. Me and my team want to release a series of books aimed toward women in business. This first one is to help women grow their leadership skills. I am so excited for its launch; I really can’t wait for others to read it.
Q: What were your younger years like?
A: Growing up, I was always fairly good at school; I tested well and I never failed any class, but I knew I lacked the motivation to continue with academic education. I always knew deep down I needed to work for myself, but the ’system’ always wanted the student to go to university/college and aim toward an academic education. I went back to education a little later in life, around 23 years old. I did open university, which is online based, to pursue a psychology degree; however, I again dropped out after the first year knowing it wasn’t for me. I couldn’t see a future in working for anyone else. Which then whilst working part-time in a job I hated, I stumbled into beauty treatments, which made me money fast, and I loved my clients. I’m lucky to call many of them friends now. I found a passion in making them feel great. Which makes me feel valued.
Q: What is something valuable you’d like others to know?
A: After speaking to many many women, one of the main topics was they are scared of failure. Which really upsets me! As children, we are always finding our way and never get it right the first time! Why is it we’re expected now as adults to be perfect [the] first time. We never stop learning, which means we will never stop making mistakes! Some of my biggest breakthroughs were learning from mistakes! We throw around the saying “learn from your mistakes,” but I don’t think people truly resonate with this. To fail simply means, to me, first attempt in learning.
Q:What does feminism mean to you?
A: I want equality for women in business. Only 7% of CEOs are women. Only 17% of the new businesses set up in 2019 were by women. Now, a lot of this can be reasoned to the inequality and subconscious biased that still exists against women, but it is also the consequences from the years of inequality women have had to face; most of us have lost the confidence. So, I want to bring back that confidence for women. I think the pandemic has been profound for women who work full-time office-based jobs, since they were able to prove they can work effectively from home. Which I think is incredible that now, finally, women are able to maybe manage that work/family life more and keep their careers instead of having to step down from their positions to start a family.
MORE FROM JEMMA: I love collaborating with other women and do believe that we need to work together if anyone resonates with this also, you can find me on:
Q and A with Clairafrom Helena, MT, living in Missoula, MT
“You deserve to thrive, simply because you are alive.”
Q: What are you passionate about?
A: I am passionate about pro-social living, ethical business, health, food, luxury, freedom, spiritual evolution, my long-term partner (Zac), our animal babies (bearded dragon, Shanti) and (axolotl, Cosmo), and Zac’s kids. I have two businesses founded on ethical principles.
My first business is called Holistic Contentment. It is a caregiving agency in which we offer a sliding fee scale, pay a living wage to everyone on the team, and give 20% of our profits back to the local community. I founded a care model called the Client Liberation Model. You can find out more about that here: https://www.holisticcontentment.com/client-liberation. When I started HoCo, it was on $125 and a dream. I was told that I was too progressive, offered too much for too little, that I looked like I came from a circus, and we would never succeed. The business has grown to 14 times its size in the last 10 months. I’d say that’s proof that those were false and limited beliefs on other people’s parts.
I have also recently started a second business called Claira Kruse Coaching. The premise is teaching bosses to level up their self-care, self-love, and their company culture. My theory is that bosses and workers have been taught to grind, to not take care of themselves, to take on responsibilities that are not their own, to place blame where blame is not due, etc. In that, leaders and teammates get burnt out. Turnover rates are higher. Health declines. This all leads to an overall leak in profits. As a boss, I can empathize with bosses, but as a progressive who came from poverty, I can empathize with workers. I help others in bridging the gap, to make business beneficial for everyone involved. I am here to change the world in serious ways.
I also love food and health. I had a binge eating disorder as a child and gained 130lbs between the ages of 7 and 8 (or 8 and 9, I don’t remember exactly). I went from 70lbs to 200lbs and started wearing my mom’s clothes because mine did not fit. Food was a means of control where I felt I had none. When I was 11, my only two friends decided we could not be friends anymore and I hit a hard spiral, completely losing my appetite and losing 30lbs in one month. After that, I dealt with the “yoyo weight swings” for a while, but I learned about vegetarian, gf, paleo etc. and have found better ways to enjoy food, while also taking care of my body. At this point, I expect to always be curvy, but between style, eating healthy, and daily movement practice, I feel great in my body. My partner and I primarily follow the Eat Right 4 Your Type food protocol.
Luxury and Freedom come after the above. If business isn’t flowing, and balance isn’t found, there is very little space for luxury and freedom. If you don’t have enough money to do what you want, and are not comfortable in your body, it is challenging to fully reach for either. I like the finer things in life. Vacation, travel, nature, fancy pants (literally, I love slacks in bright colors), jewelry, skin care, being able to do what I want, when I want. I love being my own boss and finding ways to implement healing techniques for what I mentioned above in my coaching profession. I am deeply spiritual. I was born and raised pagan and am completely non-denominational. I was sent to Sunday schools on and off as a kid, but it never stuck. My grandparents on my mom‘s side are pagan; my mom is now pagan, and my dad and stepmom are agnostic. I study spirituality, love spiritual podcasts, have a regular spiritual practice, and I am a spiritual channeler. At one point, I was studying to become a priestess, but I left that behind in part because I am not good at following other people’s instruction; I am a bit of a rebel. We are spiritual beings having a human experience, as they who are themselves say.
My direct family is Zac, who I have been with for over 4 years, and he is amazing. He’s so intelligent, funny, cute, and cozy. He also challenges me to be a better person and to always be true to myself and my principles. He’s really passionate about the game Dragon Dice and the community it comes with. It’s a great and diverse game. I love him a ton. We have a 5-year-old bearded dragon, a 1.5-year-old axolotl. Our bearded dragon Shanti loves to snuggle and gets sad if we do not snuggle him. He also loves TV, watching us do stuff, and the sunshine and garden. Cosmo loves to dance, eat, swim around, and be cute. Zac’s kids are 10 and 13, and they are both highly intelligent, creative, and hilarious. I am lucky that they love me.
Q: What were your younger years like?
A: My younger years were a can of worms. My parents separated when I was 4. My mom was pregnant with my little brother, and I was conditioned to be a disciplinarian to him. This was not healthy for either of us. My mom had a hard time with healthy relationships, but she did her best. My mom has always been playful, free spirited, and wanting to help everyone. My dad was a bit of a rocker, long hair, rock shirts, played in bands etc. My dad is helpful, soulful, and all about personal accountability. My dad and stepmom met when I was 7, and they are together to this day. I have two half sisters: an older sister and a younger one. I have my one full brother. I grew up with my big sister Ana in Oregon, but would visit her typically once a year (because I’m in Montana), and I lived with my little brother full-time until I moved into my dad and stepmom’s house at 14, at which point, I was living with my little sister until I was 18. I started planning ethical businesses at 11, but I was failing school from the time I was 8. I had a serious struggle between “I will change the world” and “I am incapable and no one likes me. I am a freak.” I struggled with self harm, codependency, substance abuse, challenges with gender identity and sexuality, failing grades, and serious anger and depression issues. I got into a lot of abusive friendships and relationships very young. My anger and depression started letting up when I moved into my dads, and my grades went from F’s to A-Cs within six months, but I did not have a genuinely happy year until I was at least 18. I have a belief that every year gets better than the last because I learn more, open up more, and live more as my authentic self. I did love when my mom would take me to Washington and Oregon to meet with her friends. They showed me a lot about being yourself, loving yourself, and loving humanity.
Q: What is something valuable you’d like others to know?
A: I would like for others to know that no matter where you start, what conditioning you are given, or beliefs you have about yourself, you can be open to support to heal, you can work on being kind to yourself, and in time, things change. You are capable. You are here for a reason. Find what you are avoiding in yourself, what dream you fear because it is too large, or because you feel unworthy, and go for it. You deserve to thrive, simply because you are alive, and scarcity is a lie meant to keep us small.
Q:What does feminism mean to you?
A: To me, feminism means true equality between all genders, female, non-binary and male. It means letting go of gender boxes and allowing people to be who they truly are. Not taking any gender away, but simply being you, and not being bullied or shamed for your true expression. It means Black Lives Matter, POC lives matter, and recognizing where women who are not white have less privilege than those who are historically, and to this day. It also means paying fairly for stereotypically feminine labor. It means supporting families and using pro-social means to allow everyone a fulfilling and supported life.
MORE FROM CLAIRA: I am in a monogamous relationship with my partner, but I continue to identify as a non-binary queer woman. I will always stand up for the rights of others, and I think that the planet is better when we and the planet thrive. Follow me at https://www.instagram.com/claira.kruse.coaching/ and DM to schedule an application call for Liberate to Elevate, my coaching program.
A: I am passionate about many things. I am an initiative creative and I love creating new content. I am launching a new program around empowering women to balance out in multiple ways, including understanding and shifting their dream state to make a bigger impact on their lives and biz.
Q: What were your younger years like?
A: I grew up in a big family. I was the oldest of six kids, and I helped take care of them. My family taught us to work hard and value being a good, honest hard worker. Life was our education. We worked and played hard as a family. Service to others was valued and important as well.
Q: What is something valuable you’d like others to know?
A: Learn to have balance now. Do not put it off. Being over busy and being out of balance can effect your ability to retire in peace and abundance. Start now!
Q:What does feminism mean to you?
A: Feminism shouldn’t be hard or coarse. It is not demanding. It’s soft, receptive, and kind, but it sets healthy boundaries and gets important matters taken care of properly.
MORE FROM TAMMI: I am a certified ThetaHealer and I love empowering women to make bigger shifts than they can ever dream possible even faster! Struggling to overcome hormonal imbalance and PTSD has been a challenge, and I love empowering other women feeling out of balance to balance naturally so they can live their dreams.
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