Q and A with Julie from Auckland, New Zealand, working in Australia and New Zealand
“…come home to yourself.”
Q: What are you passionate about?
A: I’m deeply passionate about helping women see themselves truthfully.
Julie Cooper Creative was born from years of working across branding, photography, mentoring, and storytelling. What began as creative work evolved into something deeper: identity and belonging.
I’m drawn to the moment a woman reconnects with her inner truth, when her work, leadership, and brand starts reflecting who she really is.
My work spans immersive brand experiences, design, editorial photography, business mentoring, MUSE Magazine & Retreats.
I was recently accepted into Young Pacific Leaders – Navigating The Digital Landscape Workshop, where I will represent Niue in March 2026, an honour that deeply aligns with my values around leadership and culture.
Everything I create is about alignment. Truth on the inside, resonance on the outside.
Q: What were your younger years like?
A: I grew up in Auckland, Aotearoa, New Zealand, as the youngest of four siblings in a proud Niuean family. I am second-generation New Zealand, raised between cultures, identities, and ways of belonging. With Niuean and English heritage, I learned how to navigate multiple worlds and how belonging is something you ultimately cultivate within yourself.
I started working at 13 in hospitality, which gave me a strong work ethic and a deep curiosity about people from all walks of life. At 14, I picked up a camera, and it quickly became both a creative outlet and a way of understanding the world.
At high school, I was a prefect and earned a scholarship to university. I now hold multiple degrees, and throughout my education, creativity and leadership were always intertwined. I was driven by growth, learning, and building meaningful relationships, consistently saying yes to opportunities and trusting curiosity as a compass.
Q: What is something valuable you’d like others to know?
A: The most valuable lesson I’ve learned is to come home to yourself.
This means noticing where you are performing, proving, forcing, or pushing. It’s about becoming aware of the subconscious narratives driving your choices and understanding why you do what you do.
When you stop performing and start listening, your nervous system softens. You find your own rhythm. From that embodied place, clarity replaces pressure and flow replaces force. Alignment becomes natural. That is where real confidence, creativity, and leadership live.
Q: What does feminism mean to you?
A: Feminism, to me, is choice.
It’s the freedom for women to define success on their own terms. To lead softly or boldly. To build wealth, rest without guilt, and trust their inner authority. It also means cultivating healthier, more nourishing relationships between feminine and masculine energies, both within ourselves and with others.
When a woman is grounded in her feminism, she can meet masculinity with safety, respect, and collaboration. That balance matters.
MORE ABOUT JULIE: Julie Cooper Creative supports women to build businesses that reflect who they truly are.
Drawing on my lived experience, qualifications, and years working across branding, photography, mentoring, leadership, PR, television, radio, and talent agency, I help women clarify their thinking, find their voice, and translate their vision into something tangible and profitable. Through brand strategy, editorial photography, MUSE Magazine, mentoring, and MUSE Retreats, my work is designed to create momentum with integrity.
The transformation I focus on is simple but powerful: moving a woman from self-doubt and performance into clarity, confidence, and embodied leadership. I bridge the gap between where she is now and where she knows she is meant to be, helping her articulate her value, refine her direction, and lead with conviction.
Everything I create is intentionally expansive. It is designed to open possibility, strengthen self-trust, and allow a woman’s business to grow in alignment with her identity.
I grew up in New Zealand and work between Australia and New Zealand, supporting women globally through Julie Cooper Creative.
Thank you for reading!
Let’s connect!
Facebook: www.facebook.com/juliecoopercreative
Website: https://juliecoopercreative.com
Instagram: https://instagram.com/juliecoopercreative
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